Through a long running consultancy and mentorship, we have been working with the Market Access Upgrade Programme (MARKUP), an EAC / EU trade initiative across all five East African Community countries, across a wide range of products and trainings. Products developed have included profile and media storywriting, the development of a Social Media Strategy and related team training, the writing of quarterly newsletters and the larger Year 1 and 2 Annual Reviews, media relations at Flagship events including the EAC Coffee Business Forum, and a general advisory role on video production, meeting facilitation and helping create internal systems for content collection and partner communications.